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Hello, I'm Kewei!

A digital creative expert in motion, visual storytelling, and crafting engaging user experiences. 

Currently designing for renowned brands, crafting a top-tier retail experience for global audiences. Guided by the principles of simplicity, elegance, and user-centric design, I strive to create impactful and memorable experiences that align with the essence of the brand.

FEATURED WORK

Holy Sh*t Best Gift Ever

APPLE HOLIDAY GIFT EXPERIENCE

Bringing the spirit of gifting and all the ways to give at Apple.

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A Whole Year Gifting Experience

​GIFT GUIDE
DESIGN SYSTEM

A flexible design system that enables browsing, curation, and inspiration for customers at different points in their gifting journey.

TXYZ Brand Book

BRANDING AN
AI-POWERED 
SCHOLAR ASSISTANT

Brand design for an innovative and knowledge-driven nature of an AI-powered scholar assistant. 

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MORE WORK

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